Massachusetts Convention Center Authority (MCCA) Selects Optaros for Event Management EMS System (EMS)

Released on: April 22, 2008, 6:43 am

Press Release Author: Katie Sullivan

Industry: Internet & Online

Press Release Summary: Optaros announced it provided the Massachusetts Convention
Center Authority (MCCA) with a comprehensive Event Management System (EMS) system to
support MCCA's core business operations and key activities in the event management
lifecycle.

Press Release Body: Boston (US), Geneva, Zurich (Switzerland) and Munich (Germany) -
April 22, 2008 - Optaros Inc., an assembler of Next Generation Internet (NGI)
applications, today announced it will provide a comprehensive Event Management
System (EMS) for the Massachusetts Convention Center Authority (MCCA). The
innovative EMS will be designed and assembled from open source components, and will
fully support MCCA's core business operations in the event management lifecycle.


The MCCA owns and oversees the operation of the Boston Convention & Exhibition
Center (BCEC), which was recognized by the 2007 Spotlight Awards as the "Convention
Center of the Year", the John B. Hynes Veterans Memorial Convention Center, The
MassMutual Center and the Boston Common Garage. Optaros' Assembly Methodology
(OptAM) will incorporate best-of-breed open source technologies and customized
features to allow the MCCA to capitalize on the recent rapid increase in business
and react efficiently to increasing demands on internal operations.

"We're building this innovative new system with our customers in mind - we're
confident that they'll benefit from an ease of doing business, better access to
information and an improved service experience all around," said James E. Rooney,
executive director at the MCCA. "We evaluated all of the software in the market and
determined that the best way to meet our business requirements and take advantage of
the latest technology was to work with Optaros to design and assemble a custom,
web-based solution. We view this as a market-leading effort that will define a new
way forward for the industry."

The EMS will enable MCCA staff to quickly and easily determine facility availability
and book new events. Users will interact using a common interface for all modules,
streamlining service order fulfillment and improving service delivery performance.
The virtually centralized event management system will foster enterprise-wide
collaboration and enhance internal communication across the entire organization,
strengthening internal controls and minimizing the risk of procedural errors.
Additionally, the EMS will manage workflow, customer contacts and business
intelligence, among other business components.

"Like many specialized industries, the event management industry is ignored by large
enterprise software players and niche providers that are not keeping up with
customer requirements for enhancements," said Marc Osofsky, vice president of
marketing at Optaros. "Innovative players such as the MCCA are designing and
rapidly assembling solutions using open source components."

About Optaros
Optaros, an international consulting and systems integration firm, designs and
assembles fully supported, Next GenŽeration Internet (NGI) solutions that deliver
superior business performance. The unique Optaros Assembly Methodology (OptAM)
leverages open source, service
oriented architectures, rich interface design and a global collaborative delivery
model to assemble soluŽtions faster and more flexibly than traditional build, buy or
rent options. Optaros serves over 70 clients includŽing ABB, Biogen Idec, Gtech,
McKesson, Merck/Serono, New York Times, Sony Pictures, Swisscom and many others. For
more about Optaros, go to www.optaros.com.

About Massachusetts Convention Center Authority (MCCA)
The Massachusetts Convention Center Authority owns and oversees the operations of
the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial
Convention Center, the MassMutual Center in Springfield, MA and the Boston Common
Parking Garage. In fiscal year 2008, the MCCA hosted at the BCEC and the Hynes 224
events with over 809,000 attendees that generated over 625,000 hotel room nights and
over $512 million in economic impact for Greater Boston.

For more information, please contact:
Courtney Hurst
Metis Communications
617-236-0500
Courtney@metiscomm.com


Web Site: http://www.optaros.com

Contact Details: 121 East Berkeley Street
Boston, MA 02118
617-236-0500
617-236-0533
katie.sullivan@metiscomm.com

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